Highland Village sets fifth annual Holiday Stroll and adds two pop-up shops

Highland Village in Jackson will host its fifth annual Holiday Stroll on Thursday, Nov. 12, from 4 p.m. to 7 p.m., alongside holiday pop-ups from Northshore Specialty Coffee and Cowboy Country Club. The event and new tenants are designed to draw shoppers with festive programming, local retail and seasonal food and drink.

Why it matters: - Highland Village is using the holiday season to drive foot traffic with a free community event and new retail activations. - The mix of shopping, entertainment and local businesses positions the center as a holiday destination for Jackson-area families and shoppers.

What happened: - Highland Village will hold its fifth annual Holiday Stroll on Thursday, Nov. 12, from 4 p.m. to 7 p.m. - The event is free to attend. - Highland Village will also welcome two pop-up shops: Northshore Specialty Coffee and Cowboy Country Club.

The details: - Vendors throughout Highland Village will offer in-store treats and holiday activations. - Shoppers can browse holiday decor, gifts and fashion from national and local brands. - A free calligraphy station will create custom gift tags for purchases made during the event. - Children can meet Santa Claus and characters from Mississippi Metropolitan Ballet's production of The Nutcracker. - Ornament decorating will be available. - The Lonely Hearts will perform in the Courtyard. - The Mississippi Symphony Orchestra will perform in the Plaza. - Northshore Specialty Coffee launched a regular pop-up coffee cart in early November. - The coffee cart is in the Plaza weekly, Wednesday through Saturday, from 8 a.m. to 3 p.m. - Cowboy Country Club will return for the holidays from Nov. 27 to Dec. 27. - Cowboy Country Club sells apparel including hats, button-downs, outerwear, polos, belts and T-shirts. - The brand also offers a membership with curated golf essentials, limited-edition items and access to a virtual clubhouse. - Membership boxes will be available at the Highland Village pop-up. - For more information on Holiday Stroll, visit the Highland Village website.

Between the lines: - Highland Village is leaning on local partnerships and family-friendly programming to make the center feel like a holiday event venue, not just a shopping center. - The addition of a coffee cart and a golf-lifestyle pop-up broadens the tenant mix and gives shoppers reasons to return beyond a single event. - Linda Martin, senior property manager, said Highland Village wants to spotlight Mississippi businesses and expects the new additions to become customer favorites.

What's next: - Holiday Stroll will run on Nov. 12. - Northshore Specialty Coffee will continue its weekly pop-up schedule through the holiday season. - Cowboy Country Club will open its seasonal pop-up on Nov. 27 and stay through Dec. 27. - Highland Village is likely to use the holiday period to build momentum for its merchants and attract repeat visits into December.