GO Laurel Highlands launches Steelers-themed trail after Coffee Club success

GO Laurel Highlands and Local Explorers launched Jaylen's 30 Trail on July 28, tying a new mobile challenge to Pittsburgh Steelers training camp at Saint Vincent College in Latrobe. The trail has sold nearly 75 passes in its first month and is designed to drive visitors to local businesses and attractions across the Laurel Highlands.

Why it matters: - The trail gives Steelers fans and other visitors a new way to explore the Laurel Highlands while earning rewards and sweepstakes entries. - The program is meant to turn football-season traffic into spending at local businesses and attractions across the region. - The launch builds on the earlier Coffee Club Trail, showing GO Laurel Highlands is expanding its mobile visitor strategy.

What happened: - GO Laurel Highlands launched Jaylen's 30 Trail on July 28, just before the Pittsburgh Steelers began 2026 Training Camp at Saint Vincent College in Latrobe. - The trail is part of GO Laurel Highlands' official mobile experience with Local Explorers. - Nearly 75 Challenge Passes sold in the first month after launch. - The trail includes opportunities to meet Jaylen Warren.

The details: - Jaylen's 30 Trail features 30 participating locations across the Laurel Highlands. - Visitors check in at destinations through the GO Laurel Highlands app. - Completing all 30 check-ins makes users eligible for exclusive sweepstakes entries. - The Steelers' 2026 Training Camp ran from July 29 through August 17 and drew thousands of fans to the region. - GO Laurel Highlands is the official tourism promotion agency for Pennsylvania's Laurel Highlands and an official Preferred Vacation Destination of the Pittsburgh Steelers. - Local Explorers' platform turns traditional visitor guides into interactive mobile experiences with digital passports, challenge trails, rewards and engagement tools. - Local Explorers says the platform helps destination marketing organizations drive exploration, repeat visitation and measurable economic impact.

Between the lines: - The launch shows how destination marketers are using team partnerships to extend visitor engagement beyond a single event. - The early pass sales suggest strong interest from fans arriving for Training Camp and from visitors looking for a structured way to explore the region. - The Steelers tie-in gives local businesses a seasonal hook that can keep traffic moving after Training Camp ends.

What's next: - GO Laurel Highlands will continue promoting the challenge throughout the football season. - Visitors can keep checking in at participating locations to earn sweepstakes entries. - Local Explorers and GO Laurel Highlands appear likely to keep expanding digital challenge-style experiences after the Coffee Club Trail and Jaylen's 30 Trail launches.

The bottom line: - GO Laurel Highlands is using a Steelers partnership and a mobile challenge trail to convert fan enthusiasm into regional tourism activity.